What is the secret of good prose? Does it matter in an age of digital media? In this witty, mind-expanding book about the art and science of writing well, Steven Pinker shows that good style isn't just about rules - it's about empathy, coherence and adding beauty to the world. 'Witty, direct and idiosyncratic . . . often laugh-out-loud funny . . . refreshingly uncensorious . . . It helps enormously that he is such a beautiful stylist himself.' Paula Byrne, The Times 'Wonderful . . . No true lover of this chaotic, unregulated, magnificently vital language could fail to thrill.' Christopher Hart, Sunday Times 'Brainy, funny . . . a comedy of linguistic bad manners.' Peter Conrad, Guardian 'Outstanding . . . the one book I can unreservedly recommend as a guide on how to write well . . . unique as well as brilliant.' Oliver Kamm, The Times
About the Author
Steven Pinker is one of the world s leading authorities on language and the mind. His popular and highly praised books include The Stuff of Thought, The Blank Slate, Words and Rules, How the Mind Works, and The Language Instinct. The recipient of several major awards for his teaching, books, and scientific research, Pinker is Harvard College Professor and Johnstone Family Professor of Psychology at Harvard University. He also writes frequently for The New York Times, Time, The New Republic, and other magazines.
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