Beyond Disruption: Innovate And Achieve Growth Without Displacing Industries, Companies, Or Jobs

Description

Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation. Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, the number one global-bestselling authors of Blue Ocean Strategy W. Chan Kim and Renée Mauborgne reveal another way to innovate and grow—nondisruptive creation. Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach—nondisruptive creation—that is free from the destructive displacement that happens when innovators set out to disrupt. Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this bold, new approach to innovation allows companies to grow while also being a force for good. With examples that cut across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows: Why nondisruptive creation matters to all of us and why it s about to become a lot more important in the future How to create innovation strategies that trigger nondisruptive creation instead of disruption How to identify and execute on nondisruptive opportunities How companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society A practical guide for driving innovation and growth, the rich research behind the book coupled with its frame-breaking message make it the must-read book for the next generation of innovators who want to do well and do good.

About the Author

W. Chan Kim and Renée Mauborgne are the authors of the #1 global bestseller Blue Ocean Strategy, which has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in forty-six languages and is a bestseller across five continents. They are also the authors of Blue Ocean Shift, a New York Times, Wall Street Journal, USA Today, Los Angeles Times, and international bestseller being published in thirty languages. Professors of Strategy at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute, in Fontainebleau, France, they have been ranked the number one management thinkers in the world.

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