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The Rise Of The Creative Class Revisited [Hardback-2012]
Richard Florida
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Publisher: Basic Books Usa | ISBN: 9780465029938 | Pages: 0

Ten years after its first publication, the theory of the Creative Class is more relevant than ever. Now for the first time, this original book is revised and updated for a new generation. First published in 2002, "The Rise of the Creative Class" weaved storytelling with reams of cutting-edge research to trace the fundamental theme that runs through a host of seemingly unrelated changes in society: the growing role of creativity in our economy. The idea started a fire. Ten years later, any serious conversation about the creativity, geography, and economic growth must integrate the concept of the Creative Class. Our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading this transformation are the millions of people who create for a living. This Creative Class is found in a variety of fields, from engineering to theatre, biotech to education, architecture to small business. Their choices have already had a huge economic impact. In the future, they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither. Now completely revised and updated, "The Rise of the Creative Class Revisited" takes a deeper look at the forces reshaping our economy and provides a provocative new way to think about why we live as we do today - and where we might be heading.

About the Author

Richard Florida is director of the Martin Prosperity Institute and professor of business and creativity at the Rotman School of Management, University of Toronto, and founder of the Creative Class Group, a global advisory services firm. His books include the bestseller The Rise of the Creative Class. He lives in Toronto.

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