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Virtual Reality Marketing: Using Vr To Grow A Brand And Create Impact [Paperback-2018]
Henry Stuart
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Description

Category:BusinessSales & MarketingSales & Marketing-Mar
Publisher: Kogan Page | ISBN: 9780749482862 | Pages: 224

If a picture is worth a thousand words, then virtual reality is priceless. This new medium is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, giving readers everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers. A truly comprehensive guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how virtual reality is evolving and the changes it will undergo in the future. Virtual Reality Marketing is the only complete guide to VR marketing available, written by a recognised industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1. Packed with fascinating case studies, tips and strategies, this text is the leading resource for any reader looking to incorporate virtual reality in their own marketing campaigns.

About the Author

Henry Stuart is founder and CEO of VISUALISE, one of the world s premier virtual reality studios. He has provided VR coverage for major events including the Royal Wedding and London Olympics, and for brands such as Google, the Economist, Audi, Mercedes F1, FT, the BBC, O2, The Times, Adidas and Ray-Ban. He is a regular speaker on virtual reality at events and has been published in the Telegraph, the Independent, BBC Online, The Drum, the Guardian, FT and Forbes.

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