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Power Failure: The Rise And Fall Of General Electric [Hardback-2022]
William D. Cohan
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Publisher: Allen Lane Uk | ISBN: 9780241408780 | Pages: 816

A magisterial history of the astounding rise - and unimaginable fall - of America s most iconic corporation Perhaps no company reflects American ingenuity, innovation, and industrial fortunes as well as the iconic General Electric Company. Producing storied leaders and almost every product imaginable, GE built a cult of success that hid cracks in its foundation. In this masterful history, William D. Cohan, one of America s most pre-eminent financial journalists, argues that GE s legacy is both a paragon and a cautionary tale through which to understand twentieth-century America. Power Failure limns the eventful 130-year history of GE, bringing fresh analysis drawn from rare interviews with key figures of the company s golden era, including Jack Welch himself. As Cohan recounts, Welch traded on a sterling legacy to make GE the most valuable and respected company in the world, while cloaking its vulnerabilities. What he handed to his successor Jeffrey Immelt was, Cohan argues, both an impossible standard and a more troubled reality. Tracing the company s leaps and stumbles through the personalities that defined it, Power Failure offers a surprising retelling of the GE story, puncturing the myth we think we know for a fresh look at its legacy - and what it tells us about the state of the financial world.

About the Author

William D. Cohan is the New York Times bestselling author of The Price of Silence, Money and Power, House of Cards, and The Last Tycoons, which won the 2007 FT/Goldman Sachs Business Book of the Year Award. He is a special correspondent at Vanity Fair and writes a biweekly opinion column in The New York Times. He has also written for theFinancial Times, Bloomberg BusinessWeek, Fortune, The Atlantic, The Nation, and The Washington Post, among other publications. Cohan is a graduate of Duke University, Columbia University School of Journalism, and the Columbia University Graduate School of Business.

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