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Growth Hacker Marketing: A Primer On The Future Of Pr, Marketing, And Advertising [Paperback-2014]
Ryan Holiday
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Description

Category:Business- Sales & MarketingSales & MarketingSales & Marketing-Mar
Publisher: Portfolio Usa | ISBN: 9781591847380 | Pages: 0

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they re worth billions—with hardly a dime spent on traditional marketing. press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

About the Author

Ryan Holiday is a media strategist for notorious clients like Tucker Max and Dov Charney, and worked on the publicity campaign for Tim Ferrisss The 4-Hour Work Week. After dropping out of college at nineteen, he went on to advise bestselling authors and multi-platinum musicians. He is the Director of Marketing at American Apparel and his strategies are used as case studies by Twitter, YouTube and Google. His first book, Trust Me Im Lying was a Wall Street Journal bestseller. He currently lives in New Orleans.

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